Beyond savanna: An evolutionary and environmental psychology approach to behavioral effects of nature scenery in green advertising

Evolutionary psychology has been proposed as an analytic framework for the behavioral effects of landscapes displayed in advertising. In this study, an evolutionary and environmental psychology approach is used to analyze affective reactions to advertising depicting specific natural environments or urban scenes, both prominent ingredients of contemporary advertising imagery. The experimental field study exposed 750 participants at random to one advert of a set of 13 experimental green energy advertisements, each displaying a different biome. Six basic emotional responses (pleasure, arousal, happiness, freedom, safety, and interest) as well as attitude toward the ad and brand attitude were assessed subsequently. Anova and structural equation analysis were used for data analysis. Results of the study confirm the leading opinion on generalized more positive behavioral effects toward visual stimuli representing nature scenes with biospheric contents as opposed to pictures of urban environments or desert settings. In line with earlier empirical research, further findings do not support the hypothesis on an innate preference for savanna landscapes in adults but confirm preferences for images of lush green landscapes with water and familiar biomes. Overall results give significant support to the application of environmental and evolutionary psychology to advertising.     

Public support for river restoration. A mixed-method study into local residents' support for and framing of river management and ecological restoration in the Dutch floodplains

In many European countries, accommodating water has become the dominant paradigm in river management. In the Netherlands, extensive river restoration projects are being implemented, many of which draw serious opposition from the public. To investigate the causes of such opposition, a comprehensive study of public attitudes towards river restoration was conducted in three floodplains, both before and after river restoration. The study combined quantitative questionnaires (N = 562) with open interviews (N = 29). This paper describes how local residents perceive the effects of river restoration on landscape quality and how residents and protest groups use landscape quality in combination with other arguments to strategically frame river management policies. Results show that measurement of the perceived outcomes of nature restoration needs to be complemented by a more dynamic type of research, focusing on the social processes of the framing of restoration plans. Theoretically, the paper aims to contribute to the development of a rigorous research strategy to study framing processes in environmental management, using a mixed-methods approach.     

Biopotentiality as an index of environmental compensation for composting plants

The Biopotentiality Index is a landscape ecology indicator, which can be used to estimate the latent energy of a given land and to assess the environmental impacts due to the loss of naturalness on a landscape scale. This indicator has been applied to estimate the effectiveness of the measures put in place to provide an environmental compensation for the revamping of a composting plant. These compensation measures are represented by a green belt with a minimum width of 25 m all around the plant, representing both a windbreak and a buffer zone, and by two wide wooded zones acting as core natural areas.This case-study shows that the compensation index could be used as a key tool in order to negotiate the acceptance of waste treatment plant with the population.     

Field-breeding birds on organic and conventional arable farms in the Netherlands

In this study territory densities of field-breeding farmland birds were compared on pairwise-selected organic and conventional arable farms for two years. Differences in territory densities between the two farm types were explained examining the effects of three factors on territory densities: (1) non-crop habitats, (2) crop types and (3) within-crop factors. In both years, densities of most species did not differ between organic and conventional farms. Only skylark and lapwing were more abundant on organic farms, but only skylarks showed a consistent pattern over both years. Differences in crop types grown between the two systems were the only explaining factor for differences in densities of skylark. For lapwing, the difference was only partly due to differences in crop type, but differences in within-crop factors (probably as a result of crop management) were likely to have had an effect as well. There were no significant differences in abundance of non-crop habitats between the two farming systems, so this could not explain differences in territory densities.     

云南星云湖南岸生态整治规划

阐述了高原湖泊星云湖的自然条件、污染根源和景观特点,在此基础上通过本项目星云湖南岸(一期)生态整治规划,尝试在整个流域范围内运用GIS分析生态湿地建设、农业面源污染控制和重现滨水空间等,改善星云湖的水质,提高星云湖及周边的生态旅游价值.规划采用顶端控制和底端治理相结合的策略,恢复星云湖流域的生态功能,解决星云湖流域现有...     

景观生态学原理在自然保护区规划中的应用

本文运用景观生态学的有关理论指导自然保护区的规划建设,按照一定的规划原则对自然保护区的本底与基质、斑块、廊道以及景观格局进行规划设计。     

Optimizing the biodiversity gain from agri-environment schemes

How best to optimize the biodiversity gain from agri-environment schemes (AES) has recently been identified as a key policy-relevant question. Here, the effects of two features of lowland agricultural landscapes on the abundance and diversity of larger moths are contrasted. Although both features bring about positive effects, hedgerow trees have a larger impact than 6 m wide grassy field margins. Whilst AES payments are given to create and maintain grass margins, no financial reward is currently offered for the retention of hedgerow trees. Furthermore, it was only in areas where the amount of land under AES was experimentally increased, by targeting farmers, that the presence of hedgerow trees resulted in a substantially higher abundance (+60%) and diversity (+38%) of moths. Thus, by using larger moths as bio-indicators of landscape-scale quality, it is demonstrated that improvements to the cost-effectiveness of AES could be achieved, firstly, by providing more appropriate financial rewards to farmers for different landscape features, and secondly, through landscape-scale targeting of farmers to encourage participation in AES.     

广州某景观水体应急除臭处理研究及工程应用

探讨了化学氧化法、微生物抑制法和pH值调节法对广州某景观水体恶臭的去除效果。结果表明：采用pH调节法可以有效抑制水体发臭,使水体臭强度大幅降低,除臭效果最佳的pH值为8．6～9．5。运用该除臭方法进行工程应用,结果表明该方法能够在短期内迅速降低水体臭强度,除臭效果显著。     

磁性絮凝剂处理景观生态水的实验条件探讨

研究了利用粉煤灰制成的磁性絮凝剂处理景观生态水的各种单因素实验,并且用正交实验的方法对该磁性絮凝剂处理景观生态水的实验条件进行了优化选择,研究了该磁性絮凝剂处理景观生态水的一般规律。实验结果表明,当操作条件为：投加量为200mg/L,搅拌时间为1min,搅拌速度为300r/min和磁吸附时间为1.5min时,取得最佳处理效果。在此实验条件下,景观生态水的COD、总P及氨氮的去除率分别可达76.15%、59.54%与53.36%。     

高速公路对沿途土地利用及景观格局的影响——以内蒙古省道103线蒲滩木刀口到城壕段为例

利用2002年和2006年公路建设前后的两期遥感数据,分析了公路对沿线土地利用和景观格局的影响。结果表明：公路建设使公路用地面积增加了4.10km^2,主要由侵占农业用地和沙地所导致;居民区、森林面积分别增加了1.12km^2和0.08km^2,其余土地利用类型面积有所减少;道路、居民区和森林的景观破碎化指数增加,农田、草地、灌木、沙地和水域下降;景观多样性指数增加,景观优势度降低。